The second one is about bad makeovers and even without the title, the video thumbnail perfectly captures the silly and entertaining nature of the content.Īlthough this YouTube legend has a very diverse thumbnail design, one consistency is definitely him appearing in them.

In this first example, the video is titled “A Message” and you can see Jenna in a pretty casual look facing the camera, which immediately conveys a sense of honesty (it’s almost confessional and that’s a powerful sentiment to draw viewers attention). However, when you view them together with the video title, you’ll see why they make such a strong impact. They’re incredibly simple-in fact, you may not think they look like custom thumbnails at all.

This highly successful YouTuber is a great example to start with, as her video thumbnails usually don’t contain any text (which is pretty rare in this community). It helps potential viewers immediately recognize people whose content they’re interested in and can help bump up those click-through rates! 1. This type of YoutTube thumbnail design is especially popular with YouTubers whose channel is focused on their experiences (whether it’s lifestyle, gaming, fashion, etc.). Remember that “I want you” Uncle Sam poster? Well, that design perfectly captures the power of a visual which includes a person looking right at you.

The YouTuber thumbnail: utilize the power of human expression

Download thumbnail from youtube